Sportscene Puts a Fresh Spin on Love with the ‘Love The Hustle’ Campaign
By Grae Atelier - 14 Feb 2025
By Grae Atelier - 14 Feb 2025
Sportscene, the heartbeat of South African streetwear, knows that love isn’t just about who you’re with, it’s about your grind, your craft, and the culture you rep every day.
We had the pleasure of bringing this vision to life after a few cups of coffee and a bold decision to shoot in the heart of Hillbrow, with no security (risky), just raw energy and real street culture. The result? A campaign that captures the hustle in its purest form, where passion meets perseverance and style moves with purpose.
We had the pleasure of bringing this vision to life after a few cups of coffee and a bold decision to shoot in the heart of Hillbrow, with no security (risky), just raw energy and real street culture. The result? A campaign that captures the hustle in its purest form, where passion meets perseverance and style moves with purpose.
Love The Hustle’ isn’t just a campaign—it’s a movement that fuses grind with style. Because let’s be real, hustle isn’t just about what you do; it’s about how you show up. It’s the confidence in your stride, the ambition in your eyes, and the energy you bring every day. Whether you’re making your mark or already running the game, your fit speaks before you do. Fresh kicks, statement streetwear, and culture-defining brands aren’t just about looking good—they’re badges of success.
This campaign brings that energy to life, featuring Kane Keid, Munaka, Roiii, Praise, and Fresh by Caddy.
