What is a DPC?
A DPC is a Digital Platform Commercial — a short-form video built specifically for platforms like TikTok, Reels, Shorts, Stories and Programmatic advertising. It's not repurposed content. It's original, fast, scroll-stopping storytelling designed to hit in under 60 seconds.
DPCs are made for mobile. Designed to move with culture. Crafted for how people actually consume content.
Why DPCs Work
We don't just create content. We create branded moments with clarity, emotion and momentum.
Here’s what makes DPCs effective:
Here’s what makes DPCs effective:
Built for mobile
Vertical, fast and formatted for real-time engagement.
Vertical, fast and formatted for real-time engagement.
Platform-first
Created for social platforms from the start. Not cropped after the fact.
Created for social platforms from the start. Not cropped after the fact.
Tells a full story under 60 seconds
Real emotion. Real message. Real quick. DPCs respect attention spans and still land with impact.
Real emotion. Real message. Real quick. DPCs respect attention spans and still land with impact.
Versatile by design
From product drops to behind-the-scenes campaigns, DPCs adapt to your content strategy and scale with your brand.
From product drops to behind-the-scenes campaigns, DPCs adapt to your content strategy and scale with your brand.
The DPC Framework
How we craft content that moves:
Hook fast
We grab attention in the first three seconds using sound, text and movement. Every second matters.
We grab attention in the first three seconds using sound, text and movement. Every second matters.
Hold with story
There’s always a reason to keep watching. DPCs use emotion, pacing and purpose to keep viewers locked in.
There’s always a reason to keep watching. DPCs use emotion, pacing and purpose to keep viewers locked in.
Deliver the message
No fluff. Every DPC lands a clear and memorable message before the viewer scrolls.
No fluff. Every DPC lands a clear and memorable message before the viewer scrolls.
Optimised for scroll
Formatted for vertical. Subtitle-ready. Timed for trend cycles and platform behavior. Native to the feed.
Formatted for vertical. Subtitle-ready. Timed for trend cycles and platform behavior. Native to the feed.
Still loving the hustle
We introduced DPCs during our 4-part campaign with Sportscene called Love the Hustle — designed to celebrate the work behind the work. The result? A mobile-first rollout that combined story, speed and scroll-native creative.
DPCs are now a core offering from Grae Atelier, powered by real strategy and a sharp understanding of platform behavior.
Let’s move your brand
If your content isn’t platform-first, it’s already behind. Let us help you lead with content that’s sharp, short and built to hit.